You will come across a lot of requests, if you are preparing to launch a project of the logo design . What I here design below are not the exact questions that you ask your customers, but this will you need to have the idea of the discussion. I tried this discussion the budget that you have, for the break in five different categories, which will focus on details of the company and its main objective, the design preferences of your customers has, the audience to which presented the logo, want to project and time you have to meet.
It is indeed very important to collect information from your client before the start of the project. This will help you become a successful project for your portfolio as well as add deserve respect in the eyes of customers who is good for you in long term.
1. Company details
= "Company Data" src = "http://demortalz.com/wp-content/uploads/2011/10/company-details.jpg" alt = "" width = "570" height = "459" />It takes a long time to decide the name of the company for it is always trying that the name have everything. About the company Well, the same is the case with the logo. The logo design should be clear to promote what it is so what niche it includes. Therefore, you must ask your customers,
What does the name of the company that?
What do companies do?
What is the thing that sets apart their businesses and better from the competition?
What are the benefits that they offer?
Who is your main competitor?
These questions will give you an idea about you for the work, and where you should from your motivation, that is the main competitor. A competitor will help you always in building your own strategy. I know this is a Black Hat way to do this, but in real terms, it is inspiration. Look at the logo of the competitors and see how they have tried their logo to focus on the company's niche.
2 Theme Settings
Following the conversation about the company itself, you should extend to the design. Ask your customers for their requirements in logo design :?
What's slogan for their business
Why do not they like the current logo
What is your favorite color?
Do they use any Typography in logo?
What they think is the main purpose of a logo?
Where you will use your new logo?
The slogan is sometimes used as the typography in a logo design. While the current logo will give you the idea of what you can and what you must include in the new design of the logo. Typography has greatly enhanced by the 3D features of the software such as Illustrator and thus brought an increase in their use to. The use of the logo is another factor that can help you to use the colors so that the design can be a good contrast with the medium used in, wanted to present.
3. Audience
Some companies have a target group which maybe a city, a country or gender, etc. The discussion of your audience is also important for the reason that you need to look at the logo from the perspective of the target group. It's just that you can easily succeed in exactly the preparation of the logo as the public need. So,
Who is the target audience?
Anyone who uses their products or talk about it?
Who is the target audience that they are still fighting for
What is their audience reach?
What is the age range of their customers?
You can invite your customers to do a survey among its current audience and provide you with the results. This will help you to identify the age range of the target audience, their tastes and the audience that must be reached. The purpose emphasizes greatly on this sector is because a logo especially make it to the head area almost every document of a company, and if it is not appealing, chances are that no one goes through the rest of the document.
4. Budget
Another issue that you need to talk with your customers, is indeed that, how much it cost for the project. Ask. Your customers about your budget and how much they are willing to spend on the design of the new logo You might be willing to see some samples that you are for compute, and it would be a good idea, if you ask them, also about the number of samples that you visualize like to get the idea for their new logo to reach. There is also a nice idea if you suggest, so that they can make some more other services than just the design of the logo to your regular customers.
5. Deadline
As a designer, it is not necessary that a project can be a time and therefore do because of your busy schedule, it is submit necessary your customers about when they expect you to ask the new logo and if they could give you a few more days.
Showcase
I collected 10 Logos for your inspiration that comes only with the questions that I have recommended your customer asks above. These logos represent what the company and who is therefore one of the most successful . Logo design
1. Chocochoke
2. Photography of Nature
3 Ripe film
4. Frog Burger
5. Battery
6. Chef Boyar Dog
7 Pre-School Music Class
8 Dotfish Logo
A logo for a design studio created
9 Looped
a logo that could be used for any kind of business
10 Talknomics
Logo Design for talkonomics.com site. I like the colors and the overall design of this
Case Study
This case study about the process that took place, during the design of the logo for Vivid Ways of Chris Spooner.
Chris, after several discussions with Scott and John came to discuss the Vivid Ways as a new blog on the field, the more than colorful life, inspiration and as an encouragement for readers to new ideas is mostly easy. Here's when Chris got his first idea about the design, ie the logo should bunt. On the other hand, when he started to sketch some ideas about getting into some life into the design he thought, so he took advantage of the "V" and "W" from the name of the brand and a smoothing curly version of it.
When he came to choose the color, he realized the importance of using this logo. When you consider about its main use on the blog, he thought, they depict in a way it could fit design of the website. The blue color is what against the best with the design, but the band shape aroused the idea of a rainbow, and thus he was still a few more colors to it
designing this whole process of logo, you can about the importance of all the issues that I have learned listed above. Main theme Vivid Ways Blog is certainly reflected by their logo and Chris made a good use of typography by molding the letters to make a band. Creative, unique and colorful. Therefore, a brilliant design.
I always try some space for my clients leave for some additional details and comments in order to receive from them. You are a real problem solver if you can not solve a graphic designer and a problem, some debate unless instead. What questions do you ask your customers before the start of a project? Feel free to add to the above questions in the comments below.
